Guys, let me know through your comments as to how can the UCMAS Canada franchise network benefit from such a research conducted by these two professors from UCSD and MIT. The research has been conducted on more than 50 students in Canada and close to 350 students in Gujarat, India. Anyone interested in receiving a synopsis of the research process?
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3 comments:
Research by such prestigious entities (yes- I maybe a little biased since U of T is my Alma Mater!) can definitely benefit our marketing efforts. I think we should definitely reflect the findings in all our ad campaigns and print material.
I would love to see the final study results and would like to post it in my centre for the parents to review.
Snehal,
I am interested in the synopsis of the research.
Good job Snehal. Looking forward to productively participate in this blog.
The MIT/USC Mental Abacus & Cognitive research study can be leveraged in several ways depending on the preliminary research results and their relevance to our UCMAS offering.
Once we know the content of the results, we can more definitively state what aspects of the study we can use.
For instance, we can create our own white paper (co-authored with the researchers, if possible) drawing on some of the study research, data & analysis to demonstrate key aspects of the UCMAS mental abacus training that the research has proven.
We can take "sound bytes" from the study to include in our marketing collateral such as brochures, benefits fact sheets, sales presentations for info sessions and our web site. Also, we can include a section on the web site for a "Research Brief" that encapsulates key aspects of the study and results that are relevant to UCMAS.
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